Fortune Favours The Bold...

Smile Conference is a unique one-day workout offering you the inside track on critical sales & marketing issues in the hospitality sector.

This year, we’re inviting you to ‘be bold’ with Smile 2009 promising an even better mix of practical insight, innovative strategies and powerful networking opportunities for those in a sales & marketing role in hospitality and tourism.

So what's new for 2009? Hot topics include:

STR Global Briefing Session – How exactly are the local and international hospitality markets looking for 2009 and beyond?

Revenue Management Session – It’s never been more important to revisit revenue and pricing strategies.

Digital Session – Going online is not enough, you’ve got to engage our customers like never before.

Distribution Strategy – Choosing the right e-strategy is vital to selling effectively online.

Masterful Sales Presentations – Now you’ve secured a meeting with your prospect, how are you going to clinch the deal?

Plus Special Guest Speaker: Insomnia’s Bobby Kerr (RTE’s Dragon’s Den)

Email: Gerard@SmileConference.com for updates on speakers as they're confirmed.

How To Bring A Smile To The Face Of Your Boss

Smile 2007 is a unique one-day conference workout for sales and marketing professionals in hospitality, and this year’s lineup and format makes it the ‘must-attend’ event of the year.

You know it, but your boss or financial controller may need a little convincing. To help you out, we've compiled a handy aid to persuasion.

1. You’ll get a full-on, full day workout tackling critical sales and marketing issues for your business.
2. You’ll be first to hear the findings of our Pulse Rate report, which checks the vital signs of your industry and offers a diagnosis for the future.
3. Thanks to our round-table format, you’ll get to hear from some of the brightest people in the business – both our speakers and your colleagues - and learn how they’re getting to grips with key issues in their business.
4. You’ll get to hear how to access key markets using the power of affiliates, consortia and referral networks, how to make the most of every guest interaction, how to design a search marketing strategy that works and leverage online partnerships and much, much more.
5. You’ll hear from some of the biggest players online what lies ahead and what you need to be doing to get ahead and stay ahead.
6. You’ll get to network formally and informally with your colleagues in the industry and establish important contacts and resources for your work.
7. You’ll get to return to your business armed with presentations, tips and slides to share with your colleagues.
8. In the weeks following Smile 2007, you’ll receive invaluable How To Guides from our partners, covering areas such as: Optimise Your Website, Develop Your Brand and Commission Design.
9. You’ll get to help us design an even more dynamic and effective Smile 2008.
10. And last, but most importantly, you’ll bring a Smile to our faces!

Need even more reasons to Smile? Visit Smile Website for more details.

An Excellent Referral

In the second of our Smile Interviews, Alex Gibson of The Persuaders chats with speaker Sarah Owen of The Referral Institute who recently dazzled at an event to mark World Networking Day and who promises to deliver a real edge to delegates seeking to make the most of their hospitality and tourism networks.